24 Mar '15, 5am

"Louis Vuitton

REUTERS/Alessandro Garofalo A model at Milan Fashion Week. Brands are the best way to show off wealth, and there is a flood of new millionaires around the world who like showing off. "The brands bought are actually more important than the level of money earned," HSBC managing director Erwan Rambourg writes in his recent book, " The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun ." Rambourg created a brand pyramid to show how major brands range in accessibility from everyday luxuries like Starbucks to ultra-high-end luxury like Graff diamonds. This is the luxury power ranking: "The Bling Dynasty" Brands or products associated with luxury of any kind can benefit from increasing affluence around the world. Still, brands that become too accessible are less appealing to superrich buyers. Louis Vuitton, for instance, is considered a "brand for secret...

Full article: http://uk.businessinsider.com/pyramid-of-luxury-brands-20...

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