23 Mar '15, 3pm

You can now rent a Rolex ... or five

Eleven James lets customers rent luxury watches for several months at a time. When a watch costs $40,000, you don't want to end up with buyer's remorse. Enter Eleven James, a company that offers men the chance to try out a new watch for a few months at a time, by allowing its members to rent different luxury watches several times a year. Like NetJets, which lets customers buy à la carte flights on private planes, Rent the Runway for pricey party dresses and Bag Borrow or Steal for high-end handbags, Eleven James gives customers access to luxury watches they may not be able to afford or may just want to test out without the five-figure price tag and lifetime commitment. Users make two primary choices: what type of watches they want to wear and how frequently they want to change. There are currently three tiers, based on watches that retail for $10,000, $20,000 and $40,000. ...

Full article: http://money.cnn.com/2015/03/23/luxury/watch-rental/index...

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You can now rent a Rolex ... or five

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