24 Feb '15, 12pm

We visited @vertu, the English luxury phone maker closer to Rolex than Apple:

A £20,000 Rolex doesn't tell the time better than a Casio. A £4,000 pair of John Lobb shoes don't make you walk better than a pair of slippers. A £6,000 Mont Blanc pen won't make your writing better than a Bic biro - and a £25,000 Vertu mobile phone doesn't improve your phone calls. But to think buying any of these luxury items will bring a performance gain over cheaper alternatives is to miss the point. These luxuries sell because they offer a unique experience for those who put quality and exclusivity above everything else. As Vertu CEO Massimiliano Pogliani tells IBTimes UK , "no one needs one of these phones," they buy them - anywhere between £4,000 and £25,000 before you explore the bespoke options - because they admire the way they are built and the materials they are crafted from. On a tour of the Hampshire factory and headquarters, head of design Hutch Hutchison - ...

Full article: http://www.ibtimes.co.uk/inside-vertu-english-luxury-phon...

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