30 Aug '14, 1am

Rolex has created a Deepsea watch in honor of James Cameron.

They say important people wear Rolex Rolex watches, but how important do you need to be in order to get a special Rolex watch made in your honor? That is something that doesn’t happen very often, and in modern times Rolex has been particularly conservative about their product development process. Rolex may have some of the biggest names in sports on their list of brand ambassadors, but none of those people have received special watches made for them. This practice of highly conservative product releases is of course is in contrast to the status quo in much of the watch industry. At other brands, it is almost a given that new brand ambassadors will receive the “limited edition watch treatment,” whereby the brand will design a special limited production timepiece, often with the ambassador’s name attached to it. Rolex doesn’t play by such rules – but perhaps things are chang...

Full article: http://t.co/xlG90g5syf

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