13 May '14, 2pm

Maybe a future F1 driver....

Quote: Originally Posted by 77T Thanks for the update - and glad he had a podium finish during the weekend. Sponsors need grooming - if Victor doesn't have a PR person yet (or if Dad is doing it) then some work with the sponsor is in order. Winning is good but leveraging the sponsor's brand is key. For Vhero, Aflex, E-QUAL, and Novac Sports, it's showing each one the value proposition for their brand's key demographic and "impressions" made by visual brand appearance minutes on webcasts, press clips, photos in play, social media, sales, etc. Hopefully he will be doing this for years to come - chasing the sponsors $$$ is just as hard as chasing an extra .1 sec per lap in the rain. They're testing today on the full oval - hope all goes well Great advice. They're all new at this as am I so I'll pass this along. Victor's dad is kind of a "the sky is falling" guy and that feeds...

Full article: http://www.rolexforums.com/showthread.php?page=5&t=325677...

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Maybe a future F1 driver....: ...appearance min...

rolexforums.com 13 May '14, 2pm

Quote: Originally Posted by 77T Thanks for the update - and glad he had a podium finish during the weekend. Sponsors need ...

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