28 Mar '14, 12am

Rolex Revives The Famed Blue & Red "Pepsi Bezel" GMT-Master II Watch, But For A Price

One of the most distinctive sport watches in the world is the Rolex GMT-Master II with the red and blue bezel which is often affectionately referred to as the “Pepsi bezel” in reference to the soft drink producer’s long standing color theme. Of course, in the mid 1950s when Rolex Rolex was designing and first released the original GMT-Master, the theme of their first aviation watch was not cola. Rolex lovers know that in fact the red and blue color should be attributed to PanAm airlines who Rolex worked with during the development of their two-time zone GMT sport watch. Produced on and off for decades, the red and blue bezel GMT-Master II watch has been absent from the Rolex collection for several years, until 2014 that is. Rolex has finally released a new red and blue bezel version of the GMT-Master II known as the reference 116719 BLRO. It is in its own right a technical...

Full article: http://www.forbes.com/sites/arieladams/2014/03/27/rolex-r...

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