23 Jan '14, 8am

Rolex mistimes this one as it congratulates Li Na on winning Australian Open #ausopen

Rolex mistimes this one as it congratulates Li Na on winning Australian Open #ausopen

So fevered is the enthusiasm that Rolex appeared to have jumped the gun in calling a championship title for the world No. 4, who is also China’s top player. A Rolex advertisement published on the official website of the Australian Open on Wednesday said: “Rolex congratulates Li Na on winning her first Australian Open and second Grand Slam title.” Tennis pundits, including Sports Illustrated’s Jon Wertheim, quickly tweeted screenshots of the ad, taking a sly dig at Rolex’s apparent invention of “a new line of time machines.”

Full article: http://blogs.wsj.com/chinarealtime/2014/01/23/rolex-gaffe...

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Rolex blundert: Li Na kampioen

Rolex blundert: Li Na kampioen

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