31 May '13, 12pm

@jaydav2306 Where's your wrist porn buddy!? Check this badger out!

@jaydav2306 Where's your wrist porn buddy!? Check this badger out!

Invented by Rolex in 1931, this ingenious mechanism harnesses the energy of natural wrist movements to provide a reliable and clean source of power for the watch movement. It consists of a half-moon- shaped oscillating weight, which pivots freely in both directions on its axle. As it rotates, the rotor continuously winds the Perpetual movement’s mainspring, ensuring a constant and stable source of energy. This enhances the watch’s precision and eliminates the need to wind it regularly. The Perpetual rotor mechanism features two distinctive red reversing wheels, which ensure efficient winding of the movement regardless of the direction in which the oscillating weight rotates.

Full article: http://www.rolex.com/watches/datejust-ii/m116300-0007.html

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I just adore this new Rolex ad campaign: ICONS!

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