21 May '13, 8am

Rolex, TAG Heuer target affluent travelers in Financial Times supplement: Luxury watchmakers and travel brands...

Rolex, TAG Heuer target affluent travelers in Financial Times supplement: Luxury watchmakers and travel brands...

How To Spend It's "Travel Unravelled" edition Luxury watchmakers and travel brands are targeting affluent readers of the Financial Times supplement called “Travel Unravelled,” which is a special issue of “How To Spend It.” The 62-page supplement was bundled with the May 18 issue, showcasing luxury travel in editorial content and ads. This special travel edition gives luxury advertisers a more tailored venue to appeal to a target audience. “How to Spend It is a benchmark for luxury lifestyle magazines – its pages exude an abundance of style and sophistication,” said Emmaclare Huntriss, director of marketing at Siegel + Gale , London. “Not surprisingly, this creates an ideal environment for prestigious luxury brands to advertise in as it is filled with beautifully rendered advertisements,” she said. “The brands advertising in How to Spend It are thinking strategically and wi...

Full article: http://www.luxurydaily.com/rolex-tag-heuer-target-affluen...

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