20 May '13, 10pm

New post: "Rolex And Icons" Video Campaign Launches To Promote Famous Wearers

New post: "Rolex And Icons" Video Campaign Launches To Promote Famous Wearers

Rolex has just launched a smart new new video promotional campaign called "Rolex And Icons." People often ask us "what watch brands are using social media well?" This requires a lot of thought as only a few come to mind who are even using social media properly. We've even asked experts who track this sort of data and it seems as though for the most part fashion-based brands with a lot of products for women (i.e. Cartier and Chanel) are doing it best, and it isn't their watches that are keeping the social media momentum going. Rolex may be quite late to the social media game, but they are off to a great start. I recently reported on Forbes regarding Rolex's new Facebook page here . They also have a YouTube channel that launched last year. Rolex's social media efforts are pertinent to their overall branding efforts and mark a rather good use of the media from a communication...

Full article: http://www.ablogtowatch.com/rolex-and-icons-campaign-laun...

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