14 May '13, 8am

Sold for $1.16 million, @ChristiesInc set a record auction price for a Rolex wristwatch.

Sold for $1.16 million, @ChristiesInc set a record auction price for a Rolex wristwatch.

Christie’s International set a record auction price for a Rolex wristwatch yesterday as Sotheby’s (BID) offers a jewelry collection owned by Italian actress Gina Lollobrigida in this spring’s Geneva auction season. The 1942 split-second Rolex chronograph, described by Christie’s as the “most exclusive” model ever made by the Swiss brand, sold in Geneva for $1.16 million, including the buyer’s premium, the auction house said. Christie’s sold 94 percent of the lots in the watch auction following a Sotheby’s sale on May 11 in which 24 percent of the timepieces went unsold. Lollobrigida, 85, arrived in Geneva last week in a Pagani sports car with her friend, the carmaker Horacio Pagani, to showcase today’s sale of 23 pieces, part of whose proceeds will be used to fund a hospital for stem-cell treatment. They include pearl earrings that are described as once belonging to the Ho...

Full article: http://www.bloomberg.com/news/2013-05-14/rolex-sets-1-16-...

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