09 May '13, 1pm

How Rolex Will Benefit From Embracing Facebook

How Rolex Will Benefit From Embracing Facebook

On April 24, 2013, Rolex did something that few people saw coming – it started an official Facebook page . In just a couple of weeks they have accumulated almost half a million fans. Along with Patek Philippe, Rolex Rolex was one of only two major luxury brands/watch makers without a presence on the popular social media site. In 2012, Rolex began an official YouTube page to distribute films on its new watches, many ambassadors, and event relationships, signaling a possible change of heart when it came to being open about online communities. Rolex even used YouTube to advertise . Social media participation might seem like a given to most brands, given the attention of consumers and ability to essentially market themselves for free. However, for a long time the predominant feeling at luxury companies was that not only social media was dangerous, but the entire internet at la...

Full article: http://www.forbes.com/sites/arieladams/2013/05/09/how-rol...

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