12 Mar '13, 12pm

Presenting Tudor, the affordable #Rolex:

Presenting Tudor, the affordable #Rolex:

Like owning your first bespoke Savile Row suit, getting a Rolex on your wrist is a goal to which most men aspire. However, if your budget doesn't stretch to the peerless originals, you might want to look into the watchmaster's oft-overlooked subsidiary brand Tudor. Born in 1910 and hitting its heyday in the Seventies, Rolex 's sporty younger brother has already found success on the continent and has just announced they will be re-entering the American market this summer. Whilst the distinctly preppy, easy-to-wear watches lack the famous Rolex branding, they take the crown (so to speak) in the details, using similar cases, dials and materials as it's more famous older brother. To see the true difference, you'd have to look inside at the mechanism, where the in-house Rolex movement has been switched for a solid, Swiss-made ETA movement (the manufacturer who supplies the inte...

Full article: http://www.gq-magazine.co.uk/style/articles/2013-03/12/tu...

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