25 Feb '13, 6pm

#iOS Rolex and Apple Named Superbrands of 2013 - #Apple

#iOS Rolex and Apple Named Superbrands of 2013 - #Apple

The luxury goods firm was voted the UK's No 1 consumer brand on the annual list for the second year running, beating Apple and Microsoft, who made second and third place respectively. Although Apple missed out on the top prize, the manufacturer dethroned car giant Rolls-Royce to be named the No 1 business brand in Britain. The vote, cast by more than 2,900 British adults, included household names such as Kellogg's (ninth) and Nescafe (20th) and Facebook(14th). "As consumers remain unsettled and fearful over what feels like endless economic doom and gloom, malpractice in key institutions and a weakening position for Britain in a changing world," said Stephen Cheliotis, chairman of the Superbrands Expert Council.

Full article: http://www.ibtimes.co.uk/articles/439246/20130225/rolex-a...

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#iOS Rolex and Apple Named Superbrands of 2013 - #Apple

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