25 Feb '13, 1am

#iOS A big hand to Rolex, the brand that beat Apple to top spot of Britain's most-loved -... #Apple

#iOS A big hand to Rolex, the brand that beat Apple to top spot of Britain's most-loved -... #Apple

The Swiss firm impressed consumers and industry experts who considered the company’s “quality, reliability, and distinction”. It pushed iPhone maker Apple into second place for the second year running and Microsoft into third. Industry experts came up with a shortlist of around 1,000 superbrands which were then voted on by 2,900 people. The Centre for Brand Analysis, which conducted the research, sought to identify brands which have “established the finest reputation in their field”. The report said: “A Superbrand offers customers significant emotional and/or tangible advantages over other brands, which customers want and recognise.” The top 20 most contains providers of premium goods and services, such as Hilton, in seventh place, Mercedes-Benz, 10, and BMW, 11. Other British stalwarts – including the BBC, Heathrow Airport, BP, and Marks and Spencer – remained in favour w...

Full article: http://www.express.co.uk/news/uk/380025/A-big-hand-to-Rol...

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Rolex has been named the top UK consumer superbrand, for the second year running:

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mirror.co.uk 25 Feb '13, 12am

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#iOS Rolex and Apple Named Superbrands of 2013 - #Apple

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dailymail.co.uk 25 Feb '13, 2am

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news.sky.com 25 Feb '13, 2am

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marketingmagazine.co.uk 25 Feb '13, 9am

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