25 Feb '13, 12am

#Rolex voted Britain's no.1 #brand. #BritishAirways jumps 29 places to 4th and tellingly #BBC slips out of top 10.

#Rolex voted Britain's no.1 #brand. #BritishAirways jumps 29 places to 4th and tellingly #BBC slips out of top 10.

Rolex has been named the country’s top brand for the second year running. The watchmaker saw off stiff competition from computer giants Apple and Mircosoft to retain the title. British Airways jumped from 33rd place last year to fourth, followed by Coca-Cola and search engine Google. Social networking website Facebook took 14th place, but Twitter missed a top spot, languishing at number 86 in the poll of 2,900 adults. The BBC plummeted from fifth place in 2012 to 13th after a year of crisis, while Marks & Spencer was the only high street retailer in the top 20, at number 17. Stephen Cheliotis, chairman of the Superbrands Expert Council, said: “With endless economic doom and gloom, it is perhaps no surprise that people have turned to reassuringly familiar brands. “Voters also recognised that the newer technology brands make our lives simpler, happier and better connected in...

Full article: http://www.mirror.co.uk/news/uk-news/rolex-named-uks-top-...

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