25 Feb '13, 12am

Rolex voted UK’s favourite superbrand

Rolex voted UK’s favourite superbrand

The iconic Swiss design held on to its title in the annual superbrands survey, where it remained top of the consumer favourites list. It is the first time in six years that a brand has won two years running. However, analysts said that despite Rolex’s surprising success the latest results showed that mostly consumers value cheap, nostalgic brands that provide “day-to-day contentment” in tough times. The survey, based on a shortlist compiled by researchers and voted on by about 5,000 consumers, saw household names including Kellogg’s, Heinz, Coca-Cola and Disney making up half of the consumer top 20, alongside luxury brands such as Hilton and Mercedes-Benz. Marks & Spencer was the only retailer to make it into the top 20, coming 17th, with experts saying that the firm remained popular with consumers, despite its poor financial results. Media and technology brands continued ...

Full article: http://www.scotsman.com/news/uk/rolex-voted-uk-s-favourit...

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Rolex Named UK's Favourite Superbrand In Poll

Rolex Named UK's Favourite Superbrand In Poll

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Luxury Swiss watchmaker Rolex has retained its place at the top of an annual list of UK superbrands for the second year ru...

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marketingmagazine.co.uk 25 Feb '13, 9am

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marketingmagazine.co.uk 25 Feb '13, 9am

Premium watchmaker Rolex has been voted the UK's number one consumer brand for the second year running, according to a lis...

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brandrepublic.com 25 Feb '13, 9am

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superbrands.uk.com 25 Feb '13, 9am

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Rolex named top UK consumer superbrand

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express.co.uk 25 Feb '13, 1am

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