07 Feb '13, 12pm

Swiss Ponders Geneva-Beijing Route as Rolex Lures China Tourists - Businessweek

Swiss International Air Lines Ltd. is exploring services on the Geneva-Beijing route as the entry of Air China Ltd. opens up potential for a code-share partnership. Demand is being driven by a surge in the number of Chinese citizens vacationing in Europe, Chief Executive Officer Harry Hohmeister said in an interview. Geneva offers visitors a combination of Alpine scenery and luxury shopping, with the city home to watchmakers including Rolex Group and Patek Philippe SA. “The Chinese market is growing fast, faster than any other country,” Hohmeister said in Geneva. “The Chinese also spend a lot as tourists.” Swiss is initially looking at a cooperation deal with Air China, to which it’s linked via membership of the Star Alliance, he said. A code-share accord would allow it to sell tickets on the Asian carrier’s flights as if they were its own. Swiss, a unit of Germany’s Deuts...

Full article: http://www.businessweek.com/news/2013-02-07/swiss-ponders...

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