29 Dec '17, 5am

Rolex and Motorsports: Partners in Speed

Rolex and Motorsports: Partners in Speed

Haywood isn’t the only race-car driver who has had a love affair with the brand, of course. Rolex and motorsports have been inextricably linked since British racer Malcolm Campbell wore a Rolex Oyster while breaking the 300-mph speed record on the Bonneville Salt Flats in 1935. Campbell is said to have mailed Rolex letters extolling the virtues of its products. But when you think of racing and watches, Rolex and the now iconic Daytona comes to mind. The relationship with Florida’s Daytona International Speedway predates the famous endurance race held at the track. It began when Rolex Watch U.S.A.’s then-president, Rene P. Dentan, forged a friendship with NASCAR founder Bill France Sr.

Full article: http://www.automobilemag.com/news/rolex-motorsports-partn...

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