30 Nov '17, 4pm

Don’t be the Guy Wearing the Fake Rolex: Support Ads.txt https://t.co/mFMCFAWtw9

Don’t be the Guy Wearing the Fake Rolex: Support Ads.txt https://t.co/mFMCFAWtw9

Knock-offs have long been the bane of the fashion industry. One need only visit Canal Street in Manhattan to see “solid gold watches” peddled on the sidewalk, and Versace imitation purses hawked on the cheap. No brand wants to see a copy of their designer label sold on the black market. And no buyer wants to discover that their Rolex is really a faux-lex. Unfortunately, knock-offs aren’t confined to the fashion industry. The reselling of long-tail inventory under fraudulent terms has become common practice in the digital advertising world. With the video market flush, and profit margins high, a ‘black market’ of long-tail inventory has emerged, filled with posers hawking resold ads under misrepresented terms. This particularly shady crew of ad agencies, SSPs and exchanges pose as direct partners of brands, taking their second-tier inventory and reselling it as premier cont...

Full article: https://martechseries.com/mts-insights/guest-authors/dont...

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Jack Maynard criticised for wearing £10,000 Rolex watch in apology video https://t.co/oOPibj10Ep

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