14 Nov '17, 1pm

How to collect Rolex watches

If collecting watches is about the object and its history rather than mere rarity hunting, then your next watch should be a Rolex Oyster from the Forties. Like most of the industry, Rolex switched at the outset of the Second World War to focus on what we would now call tool watches – simple designs that favoured reliability and legibility over aesthetics – with the aim of winning government business. Another market open to watch companies was more curious: under the Geneva Convention, prisoners of war could receive packages via the Red Cross and within this arrangement were allowed to buy personal items, including wristwatches. Wilsdorf made sure that Rolex was an enthusiastic participant in the scheme, responding in person to British POWs’ requests with letters insisting that no thought should be given to payment until after the war – a barely concealed declaration of his...

Full article: http://www.gq-magazine.co.uk/article/how-to-collect-rolex...

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