13 Nov '17, 1pm

"Rolex와 Omega는 어떻게 명품의 반열에 오른 걸까?" IBM 전략 컨설턴트 채수빈 저자가 정의하는 명품과 명품 브랜드,

"Rolex와 Omega는 어떻게 명품의 반열에 오른 걸까?" IBM 전략 컨설턴트 채수빈 저자가 정의하는 명품과 명품 브랜드,

- Thinkpad가 명품인 이유 V. 독일 자동차의 자존심 BMW - BMW 매니아가 된 이유 VI. Rolex와 Omega는 어떻게 명품의 반열에 오른 걸까? - 시계 제조 산업의 역사와 변화 - Rolex & Omega, 매니아를 만들다 - 비행사 시계, 네비타이머와 빅 파일럿 VII. 이 옷과 이 구두에 장인 정신이 깃들다 - 남성 정장의 세계 - 기성복에서 비스포크까지 VIII. 럭셔리 이커머스가 달라진다 - 남성 명품 브랜드를 한 자리에 모으다, Mr. Porter - 거대 럭셔리 이커머스 회사의 탄생, YOOX Net-a-Porter Group VIIII. 눈에 띄는 성장, 눈 여겨 볼 브랜드 - 30년 역사 아페세(A.P.C) - 북유럽 스타일의 대명사, 아크네 스튜디오의 성장 X. 럭셔리 공룡들이 살아남는 법 - 헤매는 브랜드, 다시 잘나가는 브랜드 (Prada vs. Gucci) - 럭셔리 제국, LVMH는 어떻게 성장하고 있나

Full article: https://publy.co/project/1228

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