11 Nov '17, 2pm

The most popular Rolex Watches of the 1990's.

The most popular Rolex Watches of the 1990's.

Although it has never matched the incredible appeal of the Submariner, which is a statement that applies to just about every watch ever made, the Yacht-Master has remained one of Rolex’s most popular designs and one that neatly sums up the prevailing spirit of the post-quartz crisis nineties. Unwilling, and unable, to compete with electronic watches on price and accuracy, the Yacht-Master continued Rolex’s advance in the opposite direction. High quality mechanical watches, while still extremely impressive in terms timekeeping precision, were now more likely to be worn as symbols of advanced status and outward expressions of accomplishment. This new addition had no allusions to be anything other than a beautiful timepiece designed to catch the eye while lounging on deck or strolling through the privileged environs of the yacht club.

Full article: https://beckertime.com/blog/popular-rolex-watches-1990s/

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