30 Oct '17, 9am

Q&A: Rolex’s Mayfair manager describes how he puts the store on the map https://t.co/u1VSu44FdB

Q&A: Rolex’s Mayfair manager describes how he puts the store on the map https://t.co/u1VSu44FdB

As with all Aurum stores, the real point of difference is that all our servicing is done in-house. Jimmy Sheridan is our watchmaker and he’s recognised as one of the greatest watchmakers around today. Thanks to having him here, we don’t have to send watches away, which means we can attempt to get our turnaround on repairs or servicing down to just four weeks. We also get to tell our customers that from start to finish only one man will work on your watch, which is the type of watchmaking that only happens on grand complications. I think this is also the reason why repair customers are one of our most loyal. The majority of Rolex watches are given as gifts or as a reward to the buyer for something momentous like promotion. There’s always a story attached to the watch and when they leave a watch with us, they are essentially leaving a memory behind, so it’s reassuring to kno...

Full article: http://www.watchpro.com/qa-rolexs-mayfair-manager-describ...

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