11 Jan '13, 9am

Kia serves up Australian Open extension as Rolex strikes ATP partnership:

Kia serves up Australian Open extension as Rolex strikes ATP partnership:

Korean automotive company Kia will remain as the Open’s top commercial partner through to 2018. Along with supplying vehicles to the event, the company will once again support the popular Kia Open Drive initiative, in which players are transported to certain places – their hotel, a training session or special event – in a Kia vehicle set up with cameras, microphones and an iPad. The iPad generates questions for the player to answer regarding their hobbies, thoughts and stories from the tour. “This will make Kia, with 17 years of support for the Australian Open, the longest-running major sponsor in the 108-year history of this iconic Grand Slam event,” said Kia Motors Australia CEO Charlie Kim. “We believe the excitement and enthusiasm and passion displayed on the court (by players) here in Melbourne... is the perfect embodiment of what the Kia brand stands for....

Full article: http://www.sportbusiness.com/news/186932/kia-serves-up-au...

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