5 #luxury marketing trends of 2012

5 luxury marketing trends of 2012 - Luxury Daily - Multichannel

luxurydaily.com 31 Dec '12, 12pm

5 #luxury marketing trends of 2012

Trends emerged throughout 2012 to suggest that affluent consumers crave a mix of technology and tradition when interacting with luxury marketers. It is safe to say that all marketers looked to strengthen their presence on digital and mobile mediums this year to keep up with the consumer demand for cross-channel content. At the same time, affluent consumers are longing for special attention from marketers through traditional channels. Marketing trends that manifested during 2012 show that luxury brands and retailers established a definitive voice on print, digital and mobile. Here are five luxury marketing trends of 2012: Mobile enhances the traditional brand experience Consumers buy products and services from luxury brands because they seek a quality product as well as an experience. Mobile is clearly a versatile medium, hence why so many marketers are present on the platf...

Full article: http://www.luxurydaily.com/5-luxury-marketing-trends-of-2...

Tweets

@bilbaobab » 03 Jan '13, 9am
interesting #luxury #retail #marketing trends of 2012 via @luxurydaily [link] #digital #mobile
@syl_smith » 02 Jan '13, 7pm
RT @ChrisJGabaldon: “@LuxuryDaily: 5 #luxury marketing trends of 2012 [link]” - interesting observations, though only covers retail.
@Irish_Biz » 02 Jan '13, 5pm
RT @CRMTrends: 5 luxury marketing trends of 2012 (#luxury #brands #marketing): [link]
@MeganMinkow » 02 Jan '13, 3pm
#Luxury brands in 2012 used #social for commerce. Find out top tactics @SoComStrategies, January 15-17 in Las Vegas ww…[link]
@ChrisJGabaldon » 01 Jan '13, 9pm
“@LuxuryDaily: 5 #luxury marketing trends of 2012 [link]” - interesting observations, though only covers retail.
@spencerklow » 01 Jan '13, 3pm
5 #luxury marketing trends of 2012 - Luxury Daily [link]
@EndreaLA » 31 Dec '12, 7pm
Combine technology & tradition, and you have winning formula in #luxury marketing for 2012 @luxurydaily [link] via @TriciaAnn1
@deecedewayani » 31 Dec '12, 2pm
RT @LuxuryDaily: 5 #luxury marketing trends of 2012 [link]
@BrandedLuxury » 31 Dec '12, 12pm
#luxury 5 luxury marketing trends of 2012 - Trends emerged throughout 2012 to suggest that affluent consumers crave ... [link]
@rarecollectionC » 01 Jan '13, 5pm
5 #luxury #marketing trends of 2012 [link]
@LuxuryDaily » 31 Dec '12, 2pm
5 #luxury marketing trends of 2012 [link]