31 Dec '12, 12pm

5 #luxury marketing trends of 2012

5 #luxury marketing trends of 2012

Trends emerged throughout 2012 to suggest that affluent consumers crave a mix of technology and tradition when interacting with luxury marketers. It is safe to say that all marketers looked to strengthen their presence on digital and mobile mediums this year to keep up with the consumer demand for cross-channel content. At the same time, affluent consumers are longing for special attention from marketers through traditional channels. Marketing trends that manifested during 2012 show that luxury brands and retailers established a definitive voice on print, digital and mobile. Here are five luxury marketing trends of 2012: Mobile enhances the traditional brand experience Consumers buy products and services from luxury brands because they seek a quality product as well as an experience. Mobile is clearly a versatile medium, hence why so many marketers are present on the platf...

Full article: http://www.luxurydaily.com/5-luxury-marketing-trends-of-2...

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