31 May '17, 3pm

Longchamp and Burberry have set up stores on WeChat, China's top messenger app

Longchamp and Burberry have set up stores on WeChat, China's top messenger app

Besides chatting with friends and idly thumbing through their social feeds, you can now buy luxury bags off China's largest social app, WeChat. The country's most popular messenger app — which boasted nearly 900 million daily users last year — is so ubiquitous that luxury brands like Longchamp and Burberry are jumping onboard, reports the Wall Street Journal . SEE ALSO: Japan's new ultra-luxurious train is here, and tickets cost $10,000 each Big brands like Louis Vuitton, Givenchy and Dior are also testing demand through flash sales. Limited edition DK88 bags are being sold only through WeChat. Image: Ng Yi Shu/Mashable Early adopter, Longchamp, has already launched two in-app stores. One allows people to create customised products from the French maker, and the other allows people to post their experiences with Longchamp's physical stores. A Longchamp WeChat mini-program ...

Full article: http://mashable.com/2017/05/31/luxury-burberry-longchamp-...

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