30 May '17, 5am

Does luxury outerwear have the potential to be a new ‘it’ category like the handbag? https://t.co/XsT5AX2Pym

Does luxury outerwear have the potential to be a new ‘it’ category like the handbag? https://t.co/XsT5AX2Pym

NEW YORK, United States — During the Autumn/Winter 2017 shows in February, a wave of editors, buyers and influencers, wearing Canada Goose 'Chateau' parkas, quilted shell-down Moncler 'Armoise' jackets and Yves Salomon's fur-lined army coats, flooded the icy streets of New York. Along with popular models from the likes of Balenciaga, Gucci and Marques’Almeida, the sea of fancy parkas — more than just protection from the cold — was evidence that luxury outerwear was becoming a new signifier of status. “I don't think you can ignore the conspicuous consumption side of what's happening here. There's a little bit of showing off to it. When you're wearing a Canada Goose jacket, people know you spent hundreds of dollars,” says Matt Powell, an analyst at NPD. “Outerwear could be the next ‘it’ bag.” “Outerwear is definitely becoming more prolific. Women want versatility and multipl...

Full article: https://www.businessoffashion.com/articles/intelligence/i...

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