19 Dec '12, 3pm

Victoria Beckham to launch e-commerce site

Victoria Beckham to launch e-commerce site

A revamped Victoria Beckham site will feature accessories, eyewear , denim and the Victoria, Victoria Beckham line all for sale online. Creative agency King & Partners (designers of Carine Roitfeld’s digital presence) will be in charge of the new site, which will contain a dedicated e-commerce platform, and branded VB content designed to be shared across social platforms. Beckham has hired creative partners Jonny Lu and Isaac Lock for their art direction on the site. Lu has worked with HAKAAN, Katie Grand, Louis Vuitton, LOVE Magazine, and jeweler Dominic Jones among others. Beckham entered the fashion industry in 2004 with a denim line called VB Rocks for Rock & Republic, before launching her own label in 2006. Her first full fashion collection debuted during the 2008 New York Fashion Week, and the former popstar went on to win “Designer of the Year” at the annual British...

Full article: http://www.luxuo.com/luxury-trends/victoria-beckham-e-com...

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