27 Jun '11, 2am

Cool Eyewear Project: Armani's Frames of Your Life

Cool Eyewear Project: Armani's Frames of Your Life

Wearing luxe eyewear puts a spin on the trendy preppy chic look, and Armani's new photo campaign aims to capture street snapshots of guys and girls who aren't afraid to be branded four-eyed creatures. The Giorgio Armani eyewear collection is now the subject of a new travelling street initiative: Frames of Your Life. In Milan, Paris, London and Berlin, four young and cool photographers and trendsetters scoured the streets to capture images of people who, just for a moment, become lead players for, and interpreters of, Giorgio Armani eyewear-style in front of the camera.

Full article: http://www.luxury-insider.com/luxury-news/2011/06/cool-ey...

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