30 Mar '17, 1pm

How do you brand the invisible? Case study @Givaudan

Industry Setting Givaudan is the global market leader and trusted manufacturer of flavors and fragrances for the luxury perfume, consumer goods, and food and beverage sectors for over 120 years. Challenge Givaudan is a brand that consumers come into contact with numerous times a day – for example in the shampoos, toothpastes, perfumes and deodorants they use or in the chewing gum, soft drinks and snacks they consume – yet they don’t even know it. [We] wanted to capture the myriad of emotions triggered by the scents and fragrances in these products and make them tangible in the Givaudan brand communications. We also wanted to create a new brand awareness in all relevant target groups. With the repositioning, Givaudan aimed to sustainably strengthen its role among global competitors, as well as to increase its attractiveness for customers, partners and as an employer. Strate...

Full article: http://www.rebrand.com/best-givaudan

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sothebysrealty.com 29 Mar '17, 8pm

Sotheby’s International Realty network currently has more than 20,000 affiliated independent sales associates located in a...