29 Mar '17, 11pm

#fashion

#fashion

At the tender age of 20, La Jolla native Jenny Livits devised a business plan. After graduating from Loyola Marymount University, Livits knew that she wanted to own a boutique. This space had to be different, however. Pink Lagoon would not just be a clothing store, it would be an enterprise that brought wardrobe design and styling (a term that she has now trademarked) into the mix. “Your brand has to be authentic,” states Livits, “it’s not so much about success as it is about being happy.” Realizing that developing personal style can sometimes be an intimidating arena for women, she sought to develop a business that would make fashion accessible. The most important facet of the store would be the basics; comfy tee shirts, structured jeans, and classic button ups would always be available as a wardrobe foundation. When styling, Livits states that, “it’s about simplifying th...

Full article: http://www.justluxe.com/fine-living/fashion/feature-19654...

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