24 Jun '11, 10am

Japan's efforts to keep cool heat up:

The world news agenda might have moved on to new locations, but the aftermath of the earthquake, tsunami and subsequent nuclear disaster in Japan on 11 March continues to make headline news at home. As summer approaches and Tokyo Electric Power Co. – the operator of the stricken nuclear power plant at Fukushima – struggles to cope with increased demand for electricity, corporate Japan is gearing up to make essential power savings to meet the government’s call for 15 per cent cuts by domestic and industrial consumers. The government’s annual call for warmer offices and short-sleeved ‘Cool Biz’ work attire has been upped this year to the even more casual ‘Super Cool Biz’, encouraging workers to wear polo-shirts, T-shirts and even jeans to the office. [Cue photos of workers at the Ministry of the Environment in tieless Hawaiian shirts.] Between July and September all 25,000 e...

Full article: http://www.monocle.com/monocolumn/2011/06/24/japan-tries-...

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