27 Feb '17, 10am

Bricks-and-mortar format will endure retail’s evolution if senses are solicited: Mood Media https://t.co/JcI0E2q373

Bricks-and-mortar format will endure retail’s evolution if senses are solicited: Mood Media https://t.co/JcI0E2q373

Anticipating what the bricks-and-mortar store of the future will look like is on the mind of every marketer, but to best understand where retail is headed, one must look back at the evolution of in-store customer experience. In-store experience has undergone many changes since the 1800s and as bricks-and-mortar retail evolved, so have consumer behavior and expectations. Today, omnichannel advances, an approach that emphasizes retail technology to better customer experience, are all the rage, and the role of sales associate, long seen as a pillar of in-store information and recommendations, has been enhanced by digital tools. "Stores will continue to evolve toward more experiential places where it becomes less about the store as merely a space for inventory and much more about the store as a branded entertainment experience," said Scott Moore, global senior vice president o...

Full article: https://www.luxurydaily.com/bricks-and-mortar-format-will...

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