27 Feb '17, 9am

Furla travels back 90 years to pay tribute to brand heritage

Furla travels back 90 years to pay tribute to brand heritage

Italian leather goods maker Furla is celebrating its 90th anniversary by recounting the fashion trends of the past nine decades. Over the last 90 years, Furla has designed leather goods that have evolved with women’s tastes, whether that be the romance of Art Deco or the boldness of punk rock. Taking a look back at its history, Furla choose to create a series of nine handbags that retell past fashion trends in the form of its Metropolis silhouette. "This is a great way to celebrate [Furla's] history by reinterpreting their aesthetics throughout the decades," said Dalia Strum, professor at the Fashion Institute of Technology and founder of Dalia Inc. , New York. "The decade collection is a true connection to such a relevant milestone, that there is definitely a demand from their highly brand loyal consumer," she said. Ms. Strum is not affiliated with Furla , but agreed to c...

Full article: https://www.luxurydaily.com/furla-travels-back-90-years-t...

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