27 Feb '17, 9am

Gucci mixes memories, magic in surreal eyewear effort

Gucci mixes memories, magic in surreal eyewear effort

Italian fashion label Gucci is spotlighting its spring/summer 2017 eyewear collection through a personal lens. In a short film for the brand, photographer Petra Collins created a fantastical story set in Hungary, where she spent her childhood. Part travel diary and part entertainment, the film paints a picture of local living through a whimsical narrative. Daydream believers Ms. Collins cast her family in the film. The short opens on a living room, where her grandmother and two young cousins are watching television. When the grandmother falls asleep on the couch wearing a pair of bedazzled frames, the children take over, popping a tape into a VCR. Mimicking the moves of a female guitarist on the screen, the girl takes off her grandmother’s eyewear to further achieve a rock star look. I mage from Petra Collins' film for Gucci Seeing a rosy light coming from the next room, t...

Full article: https://www.luxurydaily.com/gucci-mixes-memories-magic-in...

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