27 Feb '17, 8am

Audi likens latest model to raging bull in new ad

Audi likens latest model to raging bull in new ad

Germany's Audi is taming a beast in its most recent display of automotive power. Audi’s latest ad campaign, “Monster,” hopes to convey the power behind its S5 Coupe by comparing it to taming a powerful bull. Audi S5 features a 354-hp engine, which the automaker hopes to show off in its new campaign. Marketing a monster Monster begins with a red Audi S5 driving up to a barn at night, with its headlights illuminating the road. In the shadows, a chained bull paces around the barn, as he can see the Audi through slits in the door. Both the bull and the Audi driver race towards each other, with a thin wooden door to the barn separating them. Once the two are almost face-to-face, the bull stops and stares at the bright red Audi, mesmerized. The video cuts to another day at a rodeo. The announcer can be heard saying, “Get on your feet for the nastiest most terrifying bull in the ...

Full article: https://www.luxurydaily.com/audi-likens-latest-model-to-a...

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