27 Feb '17, 8am

Pomellato portrait series features “real women” to speak to global consumer base https://t.co/XG2UaJYe25

Pomellato portrait series features “real women” to speak to global consumer base https://t.co/XG2UaJYe25

Italian jeweler Pomellato is dedicating its 2017 advertising campaign to women in all their authentic beauty. Pared down, simplistic and realistic campaign imagery has grown in popularity as brands have continuously aimed to speak directly to the everyday consumer, who is now more laid back and casual than generations prior. For its 2017 campaign, Pomellato worked with photographer Peter Lindbergh, known as a master of realism, and a cast of women from various verticals to further promote a realistic view of the Pomellato woman. "The pursuit of a deeper more thoughtful humanity is real," said Chris Ramey, president of Affluent Insights , Miami. "Brands are tapping into the zeitgeist of our time to match their target affluent prospect’s values." Mr. Ramey is not affiliated with Pomellato , but agreed to comment as an industry expert. Pomellato was reached for comment. In th...

Full article: https://www.luxurydaily.com/pomellato-portrait-series-fea...

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