27 Feb '17, 8am

Christie's taps affluent Chinese market with

Christie's taps affluent Chinese market with

Christie’s International Real Estate is entering a partnership with Chinese digital news portal Zaobao.com to include monthly real estate content in an effort to strengthen ties to its regional audience. According to Zaobao.com, the online publication reaches more than 4 million affluent Chinese consumers per month, whom Christie’s hopes to entice. The partnership will result in not just advertising from Christie’s, but also insight, commentary, analysis and themed round-ups. “Being the exclusive launch partner of Zaobao’s property section has expanded our company’s exposure meaningfully in the Asia Pacific region,” said Dan Conn, CEO of Christie’s International Real Estate. “Our global affiliates gain a powerful new distribution vehicle in this key global luxury market while Zaobao will benefit by having exclusive access to editorial content featuring insights from the wo...

Full article: https://www.luxurydaily.com/christies-taps-affluent-chine...

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