27 Feb '17, 8am

Top 5 brand moments from last week

Top 5 brand moments from last week

Brand founders were given the film treatment, keeping their legacies top-of-mind. Educating fans on lesser-known facts about the personalities who turned into globally recognized brands, two houses honored their stories in new retrospectives. Elsewhere, companies courted innovations to remain relevant in today's increasingly digital world. Here are the top five brand moments from last week, in alphabetical order: British Vogue is exhibiting the pervasiveness of chatbots on Facebook Messenger, as it launches its Messenger bot to personalize fashion news for fans. Through the British Vogue official Facebook and Facebook Messenger account, users can interact with the bot to receive up-to-date information regarding fashion. The new chatbot hopes to make a more impactful impression on readers, as publishing becomes excessively overcrowded and consumers’ attention spans get shor...

Full article: https://www.luxurydaily.com/top-5-brand-moments-from-last...

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