24 Feb '17, 9am

via @LuxuryDaily

via @LuxuryDaily

Luxury retailers and brands should be leveraging chatbots to better combat the disconnect in conversion rates for selling online high-end products. A survey from Retale has revealed that more than 70 percent of consumers are interested in connecting with a branded chatbot. Consumers are interested in experiences that make their lives easier or offer some sort of value in return, and chatbots can accomplish this. “Driving sales for high-priced items can be uniquely challenging,” said Dan Cripe, chief technology officer at Retale . “However with chatbots, luxury retailers can now approach customers in a more personalized and conversational way at key moments during the decision-making process. “This has the potential to be a huge lever in converting sales,” he said. The survey interviewed more than 500 millennials within the United States on their opinions, experiences and h...

Full article: https://www.luxurydaily.com//chatbots-help-usher-in-onlin...

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