24 Feb '17, 9am

Chatbots help usher in online sales from millennials

Luxury retailers and brands should be leveraging chatbots to better combat the disconnect in conversion rates for selling online high-end products. A survey from Retale has revealed that more than 70 percent of consumers are interested in connecting with a branded chatbot. Consumers are interested in experiences that make their lives easier or offer some sort of value in return, and chatbots can accomplish this. “Driving sales for high-priced items can be uniquely challenging,” said Dan Cripe, chief technology officer at Retale . “However with chatbots, luxury retailers can now approach customers in a more personalized and conversational way at key moments during the decision-making process. “This has the potential to be a huge lever in converting sales,” he said. The survey interviewed more than 500 millennials within the United States on their opinions, experiences and h...

Full article: https://www.luxurydaily.com/chatbots-help-usher-in-online...

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