21 Feb '17, 7am

How brands can maximize conversion from mobile search

There is a lesson in the numbers for online retailers — one that they are likely not hearing for the first time. Consumers are continuing to more strongly embrace mobile devices, particularly smartphones. To date, mobile has emerged as the number one platform for browsing and researching products, but it still lags desktop platforms when it comes to driving conversions. The next few years are likely to change this as more retailers move to mobile-first commerce. Double take Forrester Research predicts that purchases from mobile devices will double by 2020 to reach $250 billion worth of transactions by the end of the decade. Not surprisingly, product purchases within applications is one particularly hot growth area, buoyed by the lightning-fast nature of simply pulling out a phone and clicking “buy.” Retailers looking to maximize mobile purchases must ensure that their cust...

Full article: https://www.luxurydaily.com/how-brands-can-maximize-conve...

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