17 Feb '17, 8am

in Chinese youth bid

in Chinese youth bid

LVMH-owned watchmaker Tag Heuer is increasing its ecommerce footprint in China through a partnership with Alibaba Group’s Tmall.com. Tmall.com was established in 2008 to provide Chinese consumers a premium shopping experience online. According to iResearch, Tmall.com is China’s largest third-party ecommerce platform for brands and retailers based on active monthly users in 2015. Tmall time Tag Heuer’s ecommerce partnership with Tmall.com will offer Chinese consumers a new platform to shop its Swiss-made timepieces. Also, being present on Tmall.com will aid Tag Heuer’s visibility among younger, digital-native consumers. For its Tmall.com debut, Tag Heuer looked to its Tag Heuer Carrera collection as a representation of its speed, passion and mantra of #DontCrackUnderPressure. Tag Heuer has selected watches with “metropolitan charm” to introduce itself to Tmall.com consumers...

Full article: https://www.luxurydaily.com/tag-heuer-opens-ecommerce-fla...

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