16 Feb '17, 3pm

Check out a recent study on U.K. Rolex owners as reported by Business Insider.

If you think you have a pretty good idea who the average Rolex customer is, chances are you're right. A survey of 8,000 U.K. residents attempted to get a better profile of Rolex owners and the results show us that sometimes preconceptions exist for a reason. The data was collected by Home Protect, a British insurance company, and the study found that Rolex owners are, on average, rich, older men. Male owners outnumber female owners almost two to one, a company director is more likely to own a Rolex than a butcher, and most Rolex owners are actually retired. However, the study does confirm one big thing: Rolex’s near universal appeal.

Full article: https://www.hodinkee.com/articles/uk-study-into-rolex-own...

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