22 Jun '11, 1pm

Savile Row suits making their mark in China

Savile Row suits making their mark in China

Whereas once they were the uniform of London’s elite movers and shakers, the legendary Savile Row cut of suit has slowly been making inroads into China. And a collection of the British capital’s finest bespoke tailors now has big plans to extend its reach across the nation. Gieves & Hawkes — founded in 1771 and the oldest and largest bespoke tailor on Savile Row — has just announced plans to open 10 new stores across mainland China this year alone, to go with the 90 already established in the country. The company — which is these days owned by Hong Kong’s Wing Tai Properties — claims that China is now its number one market globally and that some of those new stores will for the first time be placed in “third-tier” — or developing — cities in an effort to tap into the country’s rapidly rising and cashed-up middle class. Savile Row suits traditionally cost between 3,000 poun...

Full article: http://www.luxuo.com/fashion/savile-row-mainland-china.html

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