08 Feb '17, 11am

Conversation with Mickey Alam Kahn about critical need for luxury innovation NOW!

In the recent luxury insiders’ study, titled “State of Luxury 2017 ,” conducted by luxury business publication Luxury Daily and Unity Marketing, one of the critical calls to action for the luxury industry was an urgent need to innovate. This industry executive in the study shared: “The change in how consumers define luxury and the new path to purchase is dramatically redefining the marketing strategy. Luxury brands must be very agile and innovative in order to gain the favors of the new luxury consumer.” Something old, something new While the industry suffers no lack of creative talent to tackle the innovation challenge, luxury brands with their longstanding heritage and tradition face unique barriers to change, as this insider expressed: “Finding the right balance between innovation and tradition is a challenge for many brands.” Confronting the need to balance innovation ...

Full article: https://www.luxurydaily.com//urgent-need-for-luxury-brand...

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