31 Jan '17, 7pm

Tiffany to launch new collection in Lady Gaga-fronted Super Bowl commercial

U.S. jeweler Tiffany & Co. will debut a new fashion jewelry collection during a 60-second television spot premiering during Super Bowl LI on Sunday, Feb. 5. In a first for the brand, Tiffany’s commercial will feature singer Lady Gaga, who will also perform during the Super Bowl Halftime Show. Part of the Grace Coddington-produced “Legendary Style” campaign (see story ), the commercial will promote Tiffany’s new Tiffany HardWear collection. A Super Bowl minute Tiffany chose to work with Lady Gaga as a personification of its New York attitude. The singer is known as “fiercely feminine and fearlessly original,” qualities that reflect Tiffany’s campaign message of female confidence, beauty and substance. The minute-long commercial shot by David Sims will air during Super Bowl LI this coming Sunday and will make its debut on Tiffany.com that day as well. In the spring, the stil...

Full article: https://www.luxurydaily.com/tiffany-to-launch-new-collect...

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