31 Jan '17, 10am

via @LuxuryDaily

“What really matters in the online purchasing experience in China is very different to in Europe/U.S., and Western players should pay more attention because China represents ca. 15 percent of the global luxury market, and Chinese customers ca. 30 percent including overseas shopping,” said Marco Pozzi from ContactLab . “For example in China it is very important to provide online chat assistance, product/service reviews, multiple payment options (beyond Alipay and WeChat Pay, also Cash on Delivery and Installment Payments), standard delivery in one to two days, ordering and return communications mostly via mobile.

Full article: https://www.luxurydaily.com//chinese-consumers-reliance-o...

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