31 Jan '17, 9am

Gucci makes casting call public to tease upcoming ads

Gucci makes casting call public to tease upcoming ads

Italian fashion house Gucci is giving consumers a first look at its pre-fall 2017 campaign by opening the curtain on its casting process. In a series of films shared to the brand’s Instagram, prospective models are asked to open up about their personality through a Q&A and an improvised dance. While many brands feature backstage content taken from the set of a shoot, sharing these early stages of bringing a campaign to life allows Gucci’s followers to gain a greater understanding of the eventual effort. Open audition In the nine films shared, an off-screen voice asks each individual to introduce themselves and state their age, occupation and hometown. In this relaxed environment, the candidates are wearing their own clothing, giving an idea of their personal style. Other questions range from the meaning of having soul to what the prospective model believes is their spirit ...

Full article: https://www.luxurydaily.com/gucci-makes-casting-call-publ...

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